Pepsi, Dove, and IKEA

On first glance the Pepsi website has a lot going on. There are many different colors, there’s a video that starts playing when you open it, and there’s all kinds of tweets from people about The X Factor. There are actually only three Pepsi logos/cans on the site, where there are twenty three tweets about the X Factor. This obviously says that Pepsi is a sponsor for the show. There’s a lot of colors that are very loud, and a lot for the eye to take in on this page. It seems to me that Pepsi is trying really hard to look exciting, and I think that this says that they are trying to stay current with the things their audience likes. When I visited the Dove website, it was much simpler. There was lots of white, which makes me think of cleanliness. This is an important strategic move for Dove because they mostly sell soaps, shampoos, and other personal hygiene products. The website is immediately broken down into different categories that a consumer can click on for different needs. To me, this website is much more user friendly and promotes the company’s physical product a lot better than the Pepsi site. The clean kind of style that the Dove website utilizes seems like it’s trying to get the customer to associate Dove with cleanliness. This makes sense because of the type of products that Dove sells. So, that leaves us with the IKEA site. IKEA utilizes the use of different colors to make things stand out, but not so to the point where it hurts the reader’s eyes like Pepsi’s site did. IKEA is also separated into different categories that are clickable to help a consumer navigate the site. It has a very relaxed kind of feel because of the cool colors I think.